SEO stands for search engine optimisation. SEO can be broken into two parts:
- on-page optimisation is all the things that can be done to a web page to make it come up under specific search phrases better, and…
- off-page optimisation which are all the things that can be done on other web sites to build connections to your site and the reputation of your web site.
The above descriptions are big simplifications as the SEO area is now very specialised and outside the realm or interest of the average web designer and web site owner. Also the area is fast evolving as Google changes it’s ranking criteria several times a year. You need to partner with a web design company that understands both processes and has invested in the tools and staff capable of collecting and analysing the information and advising you on what changes could be made to improve traffic to your site.
Dynamic Web Solutions offers an in-house SEO program to our all our customers (we do this in preference to running Google Adwords campaigns as experience shows click throughs from organic results lead to more qualified or “warm” prospects). Gathering information from Google Analytics and Google’s search results pages allows us to give your site an overall score for “visibility” on Google. We are able to rank your web site against it’s competitors on a collection of keyword phrases so you can get a market over view. We can re-run your ranking reports at any time and get comparisons over time showing you whether your site is performing better or worse on Google. We are able to compare your progress to your competitors and see if you have taken position off them, or vice versa.
We also do backlink analysis to see how you are linked from other sites, what links your competitors have that could be of value to you and to find links that may be harming your site and holding you back. Links are critical; they not only deliver immediate traffic, they improve your Google PageRank™ or “reputation” and this gets your web site moving up the search results pages. Dynamic Web Solutions offers a link building service that focuses on well-known and trusted sites in Australia. Much of this work relates to directory sites and involves adding or claiming and correcting information about your business.