A domain name is your name on the web. It is the part of your web address that comes after the www. Your domain name will also be used after the “@” symbol in your email addresses. Therefore it is important to register a name the closely reflects your business name and is easy for people to remember and type. Registering a domain name is the first step in any online enterprise. Note an Australian Business Number or ABN is required to register a .com.au name.
DWS can register .com.au names in Australia and .co.nz names in New Zealand. We also can register .uk and .cn names and many others.
Your domain name should:
- Reflect your actual business name. An Australian Business number or ABN is required to register a .au domain name. Today however, you can register variations of your business name.
- Be short. So it can be remembered easily if seen on a car tailgate, bus side or web site that wasn’t bookmarked. Also, the shorter your domain name, the less likely it is to be mis-keyed in the browser address field.
- You should consider variations of your domain name to make sure your competitors don’t register names that are very close to yours eg. dynamicwebs.com.au and dynamicwebsolutions.com.au, dynamicwebs.co.nz and dynamicwebsolutions.co.nz. All these variations can point to one web site.
When you register a domain name, it is licensed to you: you do not own it. You “license” it from the AUDA. Dynamic Web Solutions Pty Ltd is an authorized reseller of domain names for two large Australian registrars. When we register a domain name on your behalf we use your contact details and your ABN, not ours. This is a requirement of the AUDA. The Australian domain name regulator’s web site is at www.auda.org.au.
Domain name forwarding is where you have more than one domain name and you want one or more domain names simply to point to resolve to one website. e.g. vinwire.com.au is the main site, while vintagewiringharness.com is registered and simply points to vinwire.com.au. Its common for us to set up 1 or 2 extra names that resolve to the main website.
Variations of your main Domain Name
People often register more than one variation of their domain name to stop competitors from getting them and to capture traffic from addresses that people may try to guess or miskey or misspell:
e.g. they leave off the .au but because the .com was registered and pointed to the.com.au, they still arrive at the site.
Or, there is a short version of a name and a long version
e.g. dws.com.au and dynamicwebssolutions.com.au.
Sometimes people register 20-30 names, mostly though a few variations are sensible and wont build too much cost into the project in future years.